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So last week and weekend I was in Charleston and did a lot of filming…
I took some pictures as well, but this was a video trip. In the past, I have talked about my interest in video and how I want to start incorporating it into my work. Well after having final cut express sitting on my desktop and collecting dust, I finally took the time to climb the learning curve (Thanks Sara) . I still have a lot to learn to fully utilize what the software can do, but I think I have found a pretty good starting place.
Throughout the weekend, I was working on Helene’s book promo (more on that later in the post)
First I wanted to tell you about a food festival I visited. Food Festivals combine two of my favorite things, Food and Travel. Upon hearing about the Soft Shell Crab Festival in Port Royal, SC, I knew had to go. I love seafood, but had never had a Soft Shell Crab before, so what better place to have my first, than an entire festival devoted to them!

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Soft Shell Crab Festival HD from Taylor Mathis on Vimeo.
That was the first video that I made while in Charleston. The second was for my friend Helene. She has just published an amazing book on Food Photography called “Plate to Pixel: Digital Food Photography & Styling”. I have known about the book for a while and have seen first hand the work she has put into it. When I went to Food Blog South back in January, I made a stop in Charleston. I helped Helene with a few shots for the book (The pictures of her working in the book are the ones that I took) and I experimented with some video. After that first food video, Helene and I decided that we would team up later in the year for a full promo video for the book. Well that time was this past weekend. I had a blast working with Helene and figuring out how we would take a book and turn it into a movie. We decided to shoot some in the studio, some at Lana in Charleston, some at Bin 152, and some at the Saturday morning Farmer’s Market. This was the first time that I had planned a video shoot and found that it was similar to planning photo shoots but very different at other times. The post would get too long for me to tell you how I shot the video, I will save that for another day. Here is the final product of what we came up with!
Plate to Pixel Promo Video HD from Taylor Mathis on Vimeo.
When I arrived on Thursday, Helene had not yet received her copies of the book. I couldn’t plan this even if I had tried. About 10 minutes or so after the “when will the books arrive” conversation Bailey and Tippy started barking at the door. Behind the door were two big boxes from Wiley. The books had arrived!


This being said, I am excited to announce that I have a signed copy to giveaway! If you are interested, leave a comment down below. I will pick my winner at 11:59pm (Eastern time) on Tuesday, May 3rd 2011, using a random number generator to select the comment number.
If you are interested in Helene’s Book you can purchase it through the publisher or on amazon .


Vanessa - What I wouldn’t do for that softshell crab! Mmh! This book looks phenomenal, can’t wait to add it to my collection!! You guys seem to make a terrific team!
Richard Haber - Taylor, count me in for the book giveaway.
Glad that soft shell crabs are starting to appear. During the 1950′s, summers as a kid was spent down the shore in Belmar, NJ. We would ride up to Zelbe’s for deep fried soft shell crab sandwiches. As are all things deep fried AND soft shell crab, they were delicious. Nowadays they are no longer deep fried, and even more delicious.
Nice work on the videos, I’ll be back…
Julie @ Willow Bird Baking - I wannnnnt it!!!
The crab AND the book
Great post, Taylor!
fanny - I wish I could have both nearby right now. crab and book. ooooh cant wait for it. xx
Erin - I’ve just started a food blog and learning about photography. I bought my first dSLR about two months ago. It has been a great experience, but I have so much to learn! This book would be awesome
Maureen Cavanaugh Berry - Hi Taylor,
I found you on Twitter, scrolling through SweetTartelette’s tweets. I’m so excited to see Helene’s book. I recently met her at Florida Food Blog Forum, wow, such an inspiration. So count me in for the book giveaway.
Now, about those soft shell crabs! and South Carolina. What a great post. We rarely see soft shells in Orlando-those delicate little bugs are sooooo perishable. I love my soft shell crabs sandwiched between soft white bread and a kiss of tartar sauce. Hmmm, thanks for the memories.
Katherine - Enter me in the book giveaway, please! Love your videos.
Jasmin Ortega - I’m with Julie…who doesn’t love a good soft shell crab? Not to mention in warm wonderful weather, in Charleston (another 20 point bonus) I mean c’mon. Count me in for a double dose of crab and the book. Enjoy all your posts, especially this one. Great job as usual.
Alissa - I love love love soft shell crab and your photos are great great great! Book book book!!!
Yadi I. - I’m so want the signed book! I was planning to buy it anyway, but it would be nice to have a special one.
Adrielle - I am just getting started with food photography and although I occasionally get a lucky shot, I realize I have a long way to go before I can get consistently good results. This book looks like a great read!
Kristen - I’ve always wanted to try soft shell crab! With none in the NW, I’ve got to make a trip to SC I guess. I saw the promo video, so real, I love it.
sunny - awesome pictures and cool giveaway!
Paula - bell'alimento - Soft shell crabs ROCK and so you do & Helene! Beautiful video Taylor!
Kristina @ spabettie - we have the Newport Seafood and Wine festival here in Oregon and I LOVE it, but I really need to get myself to a softshell crab festival!! these look amazing.
I would love this book! congrats to Helene!
FRIDAY DELIGHTS - PICK MEEEE!!!
Awesome and Congrats to Helene!
Brenda - I always love looking forward to your emails they are awesome as the photography makes me hungry each time! I would love the book!
Thank you always! Following you on twitter – @bkstar00
Anika - I so want one of her books! Now I’m off to look around in your blog
Cristy - First time reader, sent here from Helene’s website. Beautiful photos. I’d love to join in the giveaway pool. Thanks!
Kaitlin - Great work! I loved the first video you made with Helene, and the second one was gorgeous as well.
The compilation of videos at the Soft Shell Crab Festival turned out really well. I liked the slow panning and gently changing focus, and although it was already evident from your stills, the fact that you’ve got a great eye for composition/focus was really reinforced in the movies. I can almost hear a narrator talking about the event in the background…
Elizabeth - You had me at Crab *sigh*
We have crab here in Maine but its doesn’t compare to “real” crab. Lobsters we’ve got – good crab not so much.
I’m can’t wait to see Helene’s book. I’m a long time admirer of her work.
Ria - Taylor, I admired your work through Helene’s blog and I never knew you had a blog until now!
I would love to win a copy of her book as I adore her work!!
kaela - I am so excited for this book! Thanks for hosting the giveaway and good luck to all.
Pat R - Being a Marylander, there is nothing better than a Chesapeake Bay blue crab……fixed anyway at all………steamed, heavy with Old Bay seasoning, soft crab, fried hard crab or just plain giant lump!! My mouth is watering as I write this!
Ananda Rajashekar - my few good childhood memories are related to crab where we spend days on sea shore and enjoyed eating it, its been years i have had crab, nostalgic ..I watched video promo yesterday brilliant way to bring the whole essence and zing of the book and I’m totally in love with the book!
Brenda - I can’t wait to see the book. It sounds like what I’ve been waiting for!!
Amanda Lee - The soft shell crabs looked great!
The video you made was greater.
But the book giveaway is the greatest! XD
Seriously though, it’s so not fair we don’t get a soft shell crab festival here in CO…
Beth - I’m finishing my first year in a college photography program and, after having done some elementary dabbling in food photography this semester, I’m REALLY looking forward to doing more food work next semester. Inclined to think that food porn might be right up my alley and I’d love to put a copy of Ms. Jardin’s book to dedicated use.
Cheers!
Bunkycooks - The hubs loves soft shell crabs and had some recently when we were in Charleston. The seafood there is phenomenal! I would love to win a copy of this book. Great work on the promo video.
Ginger G - … great video – it brings the whole work effort into perspective – kudos to you and Helene!
Betsy - I’ve been looking forward to the release of this cookbook! I know it’s going to be beautiful!
Liz N - The soft shell crab looks so amazing. I developed a shellfish allergy in my early 20′s so it’s incredibly torturous for me to see these delicious photos. Helene is AMAZING! Thanks for the chance to win her new book!
Debbie - Would love to win the book – I know it will be amazing (thank-you for the opportunity). Thoroughly enjoyed watching the video – great job!
Corisa - I never had soft shell crab or even heard of it , but I’d love to try it ! Cooking and baking new recipes with the cookbook would be great also!
Gretchen Goel - I met Helene at the Food Blog Forum a few weeks ago in Orlando. Her work is amazing! I hope I can add this book to my shelf soon
Stacy (Little Blue Hen) - Loved the promo video you guys did. Can’t wait to see the book (hopefully a signed one!).
Caroline S - Keeping my fingers crossed! I can’t wait to learn how Tartlette works her magic!
Maria D. - Great job on these two videos!!!
jo - fingers crossed X
heather - Never eaten a soft shell crab. Hopefully our move to North Carolina next month will rectify that!
Cheers,
*Heather*
Shannon A - I grew up in the DC area and recently moved to Memphis. Boy, do I miss good crabs!
Marlene Mills - I’d love to have this book. I’ve been traveling in Morocco and want to publish the recipes I’ve learned there, but my photographs all turn out looking like they came from a 1970′s Time-Life international cooking series (slightly blurry and very boring). I need help!
Taylor - Where are you moving to in NC?
UrMomCooks - WOW! You folks are my photography idols! Would love to own a signed copy of this book!!! (Thanx for the give-away opportunity!)
Brooke (Baking with Basil) - I hope I win, I hope I win!!!
DessertForTwo - This video brought me to tears! I am so happy that this book came to life. You are both such wonderfully talented and sweet people and you deserve every bit of success!
Laurence Perfecto - me me me! haha!
Miss @ Miss in the Kitchen - Great videos! This looks like the ideal book, if I don’t win I’m just going to have to buy it!
Kelly - I enjoyed the video. I would love to win the book. You both do such fabulous work – I love both of your pictures. Thank you for sharing your insights through the blog and book.
Lee Anne - Taylor,
Greetings from the Valley Tribe of the Hokie Nation!! Soft Shell crabs are absolutely the best. I am about to have the half century birthday and a signed copy of the cookbook would be amazing. Please come back to our tailgate. We have added a smoker this year that is rather large, enough to smoke 4 pigs at once, now that’s a smoker. Still using your koozie. Looks like you are having a blast. keep up the good work and GO HOKIES!!!!
Katie (Sweet Tater) - great work on the videos!
crosby - would love to be in the running for the book, i love your writing and your photos are great
that being said i also love your video and i cant wait to see where that goes, id be cool to do a small video with each shoot weather it be of cooking or how you set it up
great work keep it up
Michelle Hollands - Love the video Taylor!! You are very talented, as is Helene. I would love to win a copy of this book!
Georgia - I found ‘tartelette’ by accident and I got hooked instantly. Actually this is EXACTLY what I’m looking for right now. How can I take photos of the desserts I make in order to show them off. I’d love to be the lucky gal winning this giveaway.
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Wira - Hi..I’m an avid reader of ur blog..love all the pics and the macaroons, but I’ve not tried any.
Hope to get a copy of the book..
Karen - What a great team you make with Helene! The videos of her product and your latest entry at the soft shell crab festival are fantastic. It’s great to read a blog for entertainment and even better to learn something in the process. (I didn’t know what a soft shell crab was a blue crab that had just gone through the molten process until I read your blog . =) Keep up the good work! And thanks for the opportunity to win her book.
Sasha - loved the video you made for helene, taylor!
you two make a great team. i hope one day i will be half as good as you or helene.
Rebecca Newsom - I’ve just come across your work and can’t wait to check out the book. It looks incredible! Congrats!
Lil - i’m a big fan of helene’s and saw your video on her blog… such awesome work. your photos of the soft shell crab festival have my mouth watering… i can just imagine the crunch! thanks for hosting this giveaway, i’d love to win a copy of helene’s book!
Satrupa - First time here and absolutely in love with your blog. Amazing photography I must say ….. And not to forget, would love to have my hands on the signed copy
pity - yes, it’s a lovely team, and I am sure the book is full of useful ideas and methods I am dying to try, Helene is a master in the matter, I really really want it! Cheers from London!
caz - Found your site through Helene and I love it.
I’m just starting out with this whole blog thing and it’s been a few years since I’ve touched an SLR..
Have been thinking about investing in a DSLR and sites like yours with beautiful photography just make me want to rush out and get one this instant!
Thanks for another chance to win her book!
Maria Efstathiou - The video is great! I am looking for a long time for a book like this one seems to be, thank for the chance to win it!
Lisa - congratulations! your work is BEAUTIFUL and I would just love to flip through the pages and be inspired…
Prachiti - I have been following Helene’s blog since 4 years now, and I find her recipes immaculate and photos to be brilliant. Congratulations to her on her book. Both of you are truly inspirational.
Jeanne ODonnell - I would love a copy of the book! I go to your site everyday!
Petra - What a great post. I too want be a food photographer when I grow up. O wait I am a grown up already. Just kiding. Love the opportunity to win Helene s great book.Love from Croatia
Miranda - This book looks amazing! What a wonderful video you created for Helene too!
Agnes - The video is awesome. I am looking forward to see your pictures in the book.
Ashley - If I don’t win, I will definitely be buying this. Everything about it sounds fabulous!
Deborah - Enjoyed your writing style and video! Congrats to All!
Sabine - I love Helen’s photography work. Tartelette was one of the first food blogs I followed and I look forward to every new post, especially to her beautiful photography.
Adri - The video you shot of Helene was great!
Judith Kaspar - I am exteremely interested in learing all I can about food photography. This book looks like Just what I need to get started. I like the way she speaks and I’m sure her book is written in the same easy to understand way. I would so love to win a copy of this book.
Elise R. - Fantastic video! The book looks incredible. As a fairly new cook, photographer, and blogger, this looks like the ideal starting place for me!
Bri B - I just stumbled upon your video and would love to own that book! I love baking and photography and it would be great to have such an awesome tool to learn from. Thanks for the chance!
Nicole L - This book looks just beautiful! Not even having read it yet, I feel inspired to create something beautiful! I would love to win a copy of the book, but if I don’t I will probably be buying it as a gift to myself very soon!
Marilyn - I wanted to eat all of the food in your video!!
Hanna - What a beautiful video! I would love this book. I need help and inspiration to create beautiful pictures of all of the fantastic recipes I have recently made. It would be the perfect book to add to my collection! Thanks for this wonderful giveaway!
Sabine - Delish! I’m excited to read more. Love your blog!!
joan kimball - This book looks so lovely, and your video showcased it so nicely. I hope to win a copy.
Congrats all around!
Ken - It would be an honor to get a signed copy of Helene’s book. She was and still is an inspiration to me as a food blogger.
tc - Food photography is definitely one of my weakest points as a food blogger. I’d love to read the book.
Madison - Isn’t Final Cut fun? I love playing around with it for different projects. The in-points and out-points part was tricky to learn at first, but it really makes such a difference in the quality of work you can put out in a short amount of time. At least, I think so! I would love to win a copy of this book, it looks absolutely gorgeous and is at the top of my Amazon wish list right now. Thanks for hosting a giveaway!
Catherine - Wow, thanks for bringing me into the moment there with you. The smells and sights and sounds all came alive through your wonderful work. I am convinced I need to bring this beautiful book into my life and through it to tap into the amazing talents and generosity of Helene Dujardin. Thank you!
Nancy - Oh, Pick Me, Pick Me! Helene’s stuff is always fab!
Lisa { AuthenticSuburbanGourmet } - The video is wonderful! So excited about her book – she is extremely talented. Love your site!
cyndy - I would love to win this because all my accounts are frozen for 7 – 10 days because someone has taken my identity and spent all the money I have on ebay!!!! This would make me so happy and I really need that now. Thanks for the beautiful work.
Gibby - Good work on the promo. I hope the book has some great shots of macarons! A little rack focus information would help so much! =)
PS Pick me! Lol.
Jenny Tan - Me, me, me!!!
Winning Helene’s book would be awesome!! BTW, I LOVE soft shell crabs…wished there’s a soft shell crab festival in Oregon.
Aarti - Hi Taylor.. Just watched the beautiful video you created for Helene. I am a photographer based in Mumbai(India) and follow Helene’s Blog everyday. She is a great inspiration. Would love to meet her one day
.. But for now the signed copy would do..
Emmma - Hi, I came here after reading about food photography. I love Helen work and I would love to have her book! And … yesterday was my birthday
Susan - I love this blog!! i would love to be in the pool for the book……does it help my chances if i live in Charleston?
Megan - I stumbled upon Helene’s blog by happy accident and have been a dedicated reader for months now. I’m so excited that she has finally reached the end of this milestone and that she was able to share her progress with all of us along the way. You’re promo video was very well done!
Kathleen - Food and prop styling has been an interest of mine for a while now, so winning this book would be amazing!
nik - The video is beautifully done…you’re so talented! Who could resist the book after watching it?
Please enter me in the giveaway.
Thanks for your superfantastic photo tutorials…they’re incredibly helpful!
Cheers!
redraven - O MY CUPCAKES!!!!
I love soft shell crabs, and wow a cookbook I would love this. I am starting to collect cookbooks. Our books are disappearing, so more books, bring it on, thanks, and blessings to all, redraven
Megan - Looks like a great book – awesome giveaway!
Adi - Thank you for the giveaway! The video you two made is awesome – you made me want to be at that farmers’ market… I would love to win this book.
Ana-Maria - Oh Yes! I’m totally interested in Helene’s book. Love her work and I would love to win the book! GREAT giveaway!
Cosmin Neagu - Very beautiful post and great pictures. Great video too!
Vyki - Just found your’s and Helen’s website thanks to a personal e-mail from Annie at http://www.kitchenmirror.com. I spent several years as Annie’s neighbor when she lived in California. She taught me a lot about cooking, and took care of my DSLR when my field jobs were too rough to take the camera along. I think this would be the perfect book for Annie, as all the books we could ever find on food photography was awful! Super excited to see such a wonderful book published!
Ana - Book looks absolutely amazing! Thank you for a chance to win her book….
Greetings,
ana
Denise Leavens - I found my way here via creaturecomfortsblog.com. I am so frustrated with my photography right now I could cry. This book looks like it could be a huge help to me. In her review of the Helene’s book EZ (Creature Comforts) was impressed with the comfortable way Helene explains everything and THAT is what I’m needing so desperately. Thank you so much for throwing my name into the hat!
we love citrus - I would love to win this book. Thanks for the opportunity.
xo,
ana
Kelly - Oh, how wonderful! I loved your video of Helene. She is one of my very favorite food stylists and photographers, and I always use her photos as a guide of not only inspiration but technique. I am so excited for her book, and I would love to win a signed copy. Truly wonderful opportunity.
Kelly - I meant to add that I actually found your blog via Helene’s blog!
Mariel Dominique - A signed copy of Helen’s book would be AWESOME!!!! Thanks for the chance!
Franci - Thank you for a chance to win her book! It look awesome!
Suzanne - Am I ever interested! So great!
My Recession Kitchen - I would love to win a copy!!
TXAnne - Photos of how to and the finished product is the only way I can get recipes to work. So this book would be a great addition to my cookbook shelf.
Huyen - Is there a way the publisher can offer Amazon a few sample pages so that we can have a sneak peak before it hit the brick-and-stone bookstore like Barnes and Nobles? I cant wait to see the book in black and white. Besides, are you intend to publish on Kindle eBook as well? Thank you for the chance to win the copy.
yael - I have been following the fabulous blog of “Tartelette” for some years now, would love to have a hard copy of her words and lovely photos!
Erika Aylward - What an amazing accomplishment of a book! I am a novice photographer (is there a word for less than novice?) and whether I win or not, I will be getting a copy of Helene’s book as soon as it hits Borders!! Loving your site, true inspiration- Thank you!
Chew - Would love to win a copy of this book! Thanks!
Bobbie - Helene’s photos are exhilarating; I can only imagine what the book is like.
My birthday happens to be is this week, the 6th of May; winning her autographed book would be stunning a birthday surprise!
Diane - I love Helene’s work and would love to win the book!
Renee G - Her book sounds awesome. I’d love to be entered to win my own copy.
rsgrandinetti@yahoo(DOT)com
Linda - Thanks for the opportunity to win such a good book that will prove invaluable help to someone who struggles to show the best of anything in a photograph!
Sharon G - Would love to win a copy!!!
Averie (LoveVeggiesAndYoga) - I used to live in Myrtle Beach and remember all the softshell crabs down there this time of year!
I am newly passionate about food photography and Helene is the master. Enough said. I’d be honor to win a copy of her book!
Esther - *Drool* Love all the images and talks about food. Even more excited about learning about styling and photographing them myself. Winning a copy of Helene would totally make my day!
I’ll be back for more … *Drool*
Beth - What a fun subject. I am always proud of someone who can write a book and then publish it. All good luck to you both.
Beth
Janet - I will be anxiously awaiting Tuesday, May 3, to see if I am the LUCKY winner. To think I could learn to style and photograph foods in such a fashion is simply intoxicating!!!!! Good Luck everyone!
Isha - I have been following Tartlette since a long time. I would love to win her book.
Isha
Lauren - I’ve transitioned out of the pastry kitchen and hope to move in to pastry blogging (fewer burns and cuts!). This book would be a valuable tool since great photography is so important to having a great blog! And, as it stands now, my photographs are pretty weak and bleak. Thank you so much for offering up a copy to win. (Fingers crossed, toes crossed…)
Amanda Thompson - I’m so excited that you and Helene are working together ~ you both take absolutely gorgeous photographs!
Erica S. - I am quite a fan of Helene’s photography and would love to win a copy of her book! I am also very impressed by your videos–it would be fun to get food-videography tips too!
Jessamine - I have been following Helene’s blog for so long, her pictures are always so stunning. I luv her work I can’t wait to read her book!!! Thank you!
Amanda - What an interesting video! I really felt like I was there. Love Helene’s photography and I’d love a copy of her book -thank you for the opportunity! Those soft shell crabs looked so good.
Theresa - Amazing book that I would love to win. Thanks for the chance.
Dewi - I haven’t tried soft shell crab, everyone seem to love it. I must try it soon as I am so tempted after seeing it here. On other note, would love to win the book as well
thomas - yes, please! Helene’s work has inspired me so many times. thanks!
Lisa H. - I would love to have a copy of Helene’s book … thank you for the chance to own one (at least
)
Joanne L. - Hi,
I was once again visiting Helene’s website, what I do every so often to cheer myself up when I get down about education and the culinary world. I was excited to see her book is finally out!!! I watched the wonderful video – it was great to see Helene in action – she inspires me so very much!!! I sometimes go to her blog to admire the wonderful photography – it is definitely food art!!!! I graduated from culinary school just over two years ago – hoping to teach cooking. I currently work for a middle school teaching foods and fashion. A handful of students keep me doing what I do – when they take their recipes home and cook with them for their families or thank me for teaching them how to cook a certain item. For many students though – my class is just a place to eat – they ditch the recipes I work hard to create for them, moan when they are asked to keep a portfolio of recipes from my class with a nice simple title page and index, etc., – I would love to have my own cooking school – where ALL the students are like the “handful” that I currently have – find it a privelege to cook my recipes, cherish them, alter them to their needs, and remember the passion for cooking that I have shared with them. I would love to learn how to better record “the experience of cooking” in my classes – I would love to entice my future students to come to my classes for the love of the “beautiful art of cooking” – just as Helene has done for me with her blog! I would love to win her book – it would be a privelege to learn from someone who loves her craft as much as she does!
Thank-you for this chance,
Joanne
Juliet Rizek - This book looks incredible! I can’t wait to get it! Terrific job with the video.
Jackie - I love your blog and food photos. Thanks for giving us a chance to win a copy of Helene’s book.
Outdoor Food Photography Tips: Food Festivals - [...] was my second weekend in a row going to a pickle festival. The previous weekend, I was at the Soft Shell Crab Festival in Port Royal, SC. Spring and Summer are the time of year when the majority of outdoor eating [...]
Benedikte Capion - I would so love to win this book! I visit you and Helens sites almost everyday(you talented people). Thanks for the opportunity
Tracey - Just found out about your blog via Love & Olive Oil,so very excited.Thanks for the opportunity for a chance to win your book,I am currently trying to start my own food blog,so even if I do not win your book,I am glad that I found out about your site and will be checking it frequently.Thanks
Edia - I need to say that after following Helens blog for a while and knowing her beautiful food photography this video was just what everyone needs to get to know what is going on behind the making of Helen’s wonderful photos. I loved how you video captured the same lights that she naturally use to create her photos and I also liked to see other type of her photography as with the shots in the restaurant. Also the video gave the opportunity to meet the lady behind the pictures. I’m not a food photographer but she is certainly inspiring.
Mona Wise - Oooh – I would love to win a copy of this beautiful book!
I would also love to get some of those soft shell crabs ;0)
Regina - I just watched the video and the book looks amazing!!!
Danielle - There is something about a food festival that screams SUMMER to me
Lindsey - Helene’s book would be the perfect addition to my ma’s expanding (thanks to me hehe) cookbook collection!
cb - I only discovered Tartelette a few months ago and in looking at the beginning posts on Helene’s blog and how it is now, the transformation is amazing and inspiring! Huge congratulations to Helene, and also to you on the part that you played.
Michelle - Soft shall crabs sounds oddly tasty….. the book sounds perfectly tasty!
foodwanderings - Would love to wina copy of this book. Looks fantastic, full of valuable information!!
Rebecca - I can’t wait to buy a copy!!
Christyf - What a great giveaway, Helene’s book looks amazing. Would love to win.
Valerie L. - In love with Helene’s photos on both Flickr and Tartelette, love the recipes too.
Softshell crab looks yummy…
snippets of thyme - Oh dear, I had to scroll WAY down to leave this comment. I would LOVE a copy of this book. As a (hope to be) upcoming food photographer I am at the point where I have questions, questions, questions! I am continuously googling questions like raw vs. jpg, macro lens vs. other, focal point, etc. etc. I stare at some of the top food bloggers trying to learn how to compose a shot. Lighting and prop styling are always hurdles for me. Thank you for having this giveaway!
sarah - i’d love to win a copy of helene’s book! thanks for the chance!
Ariana - that crab looks scrumptious! and the book as well of course!
Rachel@TimeforGoodFood - Wow, this book looks great! I remember seeing you guys at FoodBlog South. As a new food blogger, I think a book like Helene’s is a must. Thanks for the info!
Rachel - I remember seeing you guys at FoodBlog South. As a new food blogger, I think a book like Helene’s is a must. Thanks for the info!
Kerry - I’d love to win – but most importantly, I’d love to own – Helene’s book. Very much.
Michelle - Glad to have found your blog. Would be delighted to be the first in Australia with a copy of this great book. Thank you.
Paola Peralta - I have been following Helene ” Tartlette” all through pastry school she is very inspiring. I would love to win a copy of her book.
Christine - Thank you for this opportunity, can’t wait to read it and browse through the gorgeous photographs.
The Cilantropist - I would love to win a copy of Helene’s book (who wouldn’t!), and I really enjoyed watching your video of the soft shell crab festival. I think it was really well done, and I like how you captured all the people and surroundings really well and not just focused on the food!
Shef - I’ve never had soft shell crab. Looks AWESOME! WOuld love to win her book. How exciting it feels just to look at a picture of someone opening a box of new books!!!
chiriji - Love Helene’s blog and have been following for quite a while now.
I recently started my own food blog, and would love to have a copy of this book!
Amie - If it wasn’t for Tartlette blog I would have never known the yummy goods known as macarons, I would really love this book!
Nataly - The video is beautiful! I would love to win of Helen’s book, her work is stunning!
Lou - I would love to win/own this book. Fingers crossed! I blog/paint/eat/ photograph food and I think this book would really help me.
Thanks for the contest.
Stephanie O - If think I will try crab if I move south…
Book giveaway.
Heather {WhipperBerry} - Helene, you have been such an inspiration to me and I would LOVE a signed copy of your book.
kisses
heather
Simona - I’d love to win a copy of Helene’s book! I’m inspired by her work…
Cindy Ruth - I would love to win the book. And the soft shell crab looks delicious!!!
Nicole - I’d LOVE a free copy of the book! It looks amazing!
Möme - The book looks amazing! I’m sure it would be useful to even ordinary food bloggers, like me.
jodie - I would love to win a copy.
Amanda @ Easy Peasy Organic - I am *so* excited about this book … and about finding your blog (thanks Helene!) I hope I win!
Caitlin - would love to get my hands on that book!!
Mary - The book looks GREAT! I want one!! Congratulations to all the actors
Carrie - I LOVE soft shell crabs. They are delicious in Texas too… especially when you catch them yourself! The book looks amazing. Can’t wait to thumb through it.
Bruce - Recently discovered Taylors and Tartelette’s blog, returning to get more inspiration for my growing in interest in food photography. The book would be a brilliant help, thanks
kate - yum, that soft-shelled crab looks delicious. i am so excited for helene’s book, i can’t wait to get a copy!
Celia - ooh, ooh, pick me!
ClassiclyAmber - Oh awesome!! And I can’t WAIT to see Helene’s book~!! Looks totally delicious!!
judy - I gre up in annapolis, Md, and learned to love soft shell crabs from our many journeys to the eastern shore! I love NC, but Maryland crabs are the best!
Dana - So happy to find your blog! Looking forward to making gluten free puff pastry. Also, would love to win a copy of your book. It looks fabulous!
Thank you
Sara Ghedina - Thanks for the giveaway! I saw your video, it’s awesome. I would love to win the book, but in the end it doesn’t really matter, because I am buying it anyways! I just can’t wait to see it, Helene’s pictures are wonderful!
deb - summer has arrived….! great video and photos – i’m hungry!
Michele Napoli - Shoft shell crab is one of my favorite foods to eat. The book looks great! Can’t wait to read it.
Daphne - Super exciting that her book is out! I learned how to make the infamously fickle French Macaron off of her blog. I’d definitely love to win a signed copy of the book. <3
Swee San - Can I join ? I love Helene’s photography
Paula Thomas - Helene is awesome and I’m sure the book is too. I’d love to get a copy, especially a signed one!
Lindsay H - pretty sure I just broke out in hives just reading about soft shell crabs (deathly allergic to them!) but a helene’s book sounds awesome!
Kelley Dalo - Great giveaway! I bet the book is beautiful. Mmmm softshell crab season.
Steve G. - Would love to have this book. Thanks for making it available.
Taylor - Thank you everyone for entering and the kind words about the video. Helene created an amazing book! Entries are now closed. I will use a random number generator and announce a winner in the morning. Thanks again for everyone’s comments!
North Carolina Pickle Festival - [...] don’t like pickles, but I know that I love food festivals (Brat Festival, Beer, Bourbon, BBQ, Soft Shell Crab). So would I like a food festival that involved a food that I didn’t like? That was the [...]
Summer - The soft shell crab looks delish and the book looks great. BTW, the video was lovely.
Catherine Bedson - I am just starting out on my food styling and photography journey and would LOVE to have this book.
Thanks for offering us the chance to win one.
Taylor - Its a great book, unfortunately the give away winner has already been chosen. Thanks for the interest
Cindy - The first time I made your macarons I was at home because I was waiting for hurricane Ike to hit the coast of Texas (I live in Houston). It was the first time I was home with nothing to do but cook so I made my first macarons and was immediately hooked. They are wonderful.
Thanks for the distraction.
Rocky Mountain Woman - Soft shell crabs are one of life’s greatest gifts!
Conch fritters and lobster rolls are second and third….
Maria - Woo hoo…a fantastic book for a giveaway. Spotted it recently on another blog and can’t wait to see a copy.
dorothy ferrante - The book sounds wonderful…as a struggling culinary student
this book would be most appreciated.
Either way luv this site.
Nina van den Berg - if the giveaway isn’t closed…i would love a copy of that book! i’ve just recently upgraded my camera and am dying to get cracking at photographing all the yummies that i bake!
Zhanna - I hope I win!! I know the book will be just as amazing as the blog!
Kim - As a photography student, this book would be a definate asset.